Link Building - Glossary
From Link Building Wiki
Anchor Text
Anchor text refers to the text that is used in the link.
See More about Anchor Text
Anchor Text Optimization
Anchor Text Optimization refers to the technique of purposely placing keywords in the anchor text of your incoming links in order to rank better for those keywords.
Backlinks
The term used to refer to links which point to your site. Also called "Inbound Links" or "In Links"
Google Sandbox
See Sandbox
Image Link
A hyperlink which appears on an image.
Inbound Links
The term used to refer to links which point to your site. Also called "Backlinks" or "In links."
Landing Page
A page used, which is generally relevant to anchor text, to help bring visitors to a website. A Landing Page can also be used for search engine optimization and PPC campaigns
Link Aging
Ling Aging is a concept that evolved out of the Sandbox theory – a Google-related speculation that has come into the public’s eye since mid-2004. Essentially, Google puts a small restriction or penalty on new websites – this penalty – in part – monitors the “age” of the inbound links of a website.
Link Baiting
The term used when one creates content specifically for garnering a large number of internal links. Generally such content is designed to be controversial in nature, however other forms of content (such as breaking news) can be used to generate large volumes of links as well.
Link Building
The process of increasing the number of links pointing to a website. This can be done a variety of ways including sending requests to other websites to link to the site, or hiring a firm to handle this for you.
Link Farming
Link Farming is a general term used to describe any link building activity that involves "artificially" building links in mass.
See More on Link Farming
Link Popularity
A broad term used to loosely associate how popular your site is by how many inbound links it has. Link popularity has changed over time, however, to now consider not only volume of incoming links but their "worth" to the site. Inbound links from relevant related sites are worth more to overall link popularity than non-related or non-relevant links.
More about link popularity
Link Relevancy
Relevant links are those which are in the same or similar category as your site. For example, if you sell health food you should build links from other health related sites including fitness companies, health food vendors and dietitians.
No follow
A recent addition to web sites which allow web masters and site owners to restrict which links a search engine crawler follows. By adding a "no follow" tag to a hyperlink the site tells the search engine that the link isn't worth anything to the site being linked to. This is a common tag used to discourage spam link builders from bulk link building as well as tell engines if links are paid advertising links.
More information on the No Follow Attribute
One-way links
These are links where one site points to another without a link on the other site pointing back. See also "Reciprocal Links"
Pagerank
See PageRank
Reciprocal links
Similar to One-way links. These occur when webmasters agree to trade links. In other words site "A" links to site "B". Site "B" then has a reciprocal link back to site "A".
Sandbox
Also known as the Google Sandbox, this is a theory which holds that all news websites are placed into a "holding area" where they must earn their way out through reputation building and management. The quickest way out of the sandbox is to build links from relevant related sources which are considered authoritative in your industry.
Serps
Serp, or Serps, refers to the page you land on when doing a keyword search in a search engine.
See more on Serps
Text link
Similar to Image Links these are hyperlinks which appear on text found within the site.
